Amazon Fire 7 is now more expensive – but why?

The bar for bargains has been raised. Amazon’s new Fire 7 tablet is, at $59.99 / £59.99 (around AU$105), a good deal, but its predecessor was an arguably better one. What just happened?

There were few better gadget deals than Amazon’s 7-inch Fire tablet. For years and through various updates, it’s sold for just $49.99 – a just-blow-$50 Android wonder that was the perfect tablet gift for children and family members who might not treat their gadgets with the utmost care. For a time, Amazon was selling them in bundles, like a carton of eggs, so you could quickly replace a broken egg… er… tablet with a fresh one.

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